How To Get Instagram Followers To Grow Your Business In The Nigerian Market In 2018

How To Get Instagram Followers To Grow Your Business In The Nigerian Market

So I started my flower business this year and before I rebranded I took my time to do a lot of research and I made sure I implemented a lot of them and it worked because I grew my Instagram business page @larisalefleurflorals followers from 0 to 570 in 4 weeks and mind you I didn’t put in a lot of work because I was busy doing other things half of the time and it worked. These are actually the basics, I plan to actually put in more complex work that I have learnt in growing my followers and hope to get to a thousand in 2 weeks from now. I will definitely share but let’s start with the basics first.

Instagram has changed their algorithm drastically over a number of years and posting a picture then expecting to get thousands of likes doesn’t work anymore. A lot of work has to get into getting followers that interact and eventually gets you sales. I would share a few strategies On How To Grow your followers that will eventually turn into sales.

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1. A PERFECTLY CURATED AESTHETICS:

Having a clean Instagram feed is very important, Instagram is a visual platform, have you ever visited someone’s page and you are not led to follow because their pictures are scattered and not attractive enough? Instead, you’ll just hit the back button and keep scrolling through the countless other, gorgeous photos on Instagram. But what if you could change that, and instead of them leaving your page, they actually stuck around? make sure you have a very aesthetic pleasing feed.

2. HASHTAGS AND LOCATION TAG:

Hashtags are very Important and the right hashtags can expose your image to a large and targeted audience, it was found that Instagram posts with both hashtags and a location tag get the highest average engagement. Hashtag everything you can think of in your niche. For example, if you are into fashion you can do #fashion or #style. There are also apps that give targeted and quality hashtags for your niche, like hashtagsforlikes and autohash. 

3. ALWAYS USE INSTAGRAM STORY:

Instagram stories is a very important tool to grow your following, people love videos and everyone can see your Instagram story, unlike your feed. Stories are the new thing and it brings you a lot of engagement. Instagram reported that stories have encouraged users to stay on the platform more frequently.

Use Hashtags, location tags and also, Utilize the pool function in Instagram stories. They are fun and it is a good way to get your audience and customers engaged.

4. PAY FOR INSTAGRAM ADS:

No one likes to spend money but most times you need money to make money. Invest in Instagram ads and promote your business to a wider audience. For as low as $5 and $10 Dollars you can promote a video or picture from your Instagram feed. Instagram ads are grossly underpriced right now so please utilize it.

5. RUN A CONTEST OR A GIVEAWAY:

people love freebies and so running a contest where winners win your product is a good way to gain followers as well as market your products. you can do this once in a while and I guarantee you people will be excited.

6. FOLLOW AND INTERACT WITH PEOPLE ON INSTAGRAM:

Instagram is not an island and most times to get noticed, you have to constantly go to peoples page and engage, laugh at their jokes, give nice comments and like their pictures and before you know it they are coming on your page and buying your products.

7. INFLUENCER MARKETING

Influencers are Instagram personalities who already have an established audience. Their followers look to them for purchase recommendations and advice, so it should come as no surprise that increasingly brands are turning to influencers to promote their products. Influencer marketing is very important in 2018 and a lot of brands prefer this to advertising platforms.

Social media is constantly evolving, and Instagram is no exception. It is a great platform to grow your business and your brand so utilize it. The above tips should give you some great ideas on how to increase your sales on Instagram because it worked for me.

 

This post was first published on dailynaija.com but was written and published by me.

5 Comments

  1. 21 June 2018 / 16:26

    What app would you recommend to create a clean Instagram feed and where you can plan your pics and see what it would look like?

    Mich x

    • Larisa
      Author
      21 June 2018 / 16:45

      I use the previewapp and I love it but you could also use planoly it is supergood and has alot of options as-well.

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